Before reading this article
please read the previous issues on the same topic.
Services:
Companies in Network
Marketing/Multi Level Marketing Industry have tried varied options over the
years. These different marketing options were used to supplicate Associate or
Distributor to make a sale in the society. One of these new and unique options
came from the “Service Sector”.
The reason for Network
Marketing/Multi Level Marketing Industry to opt to Service Industry was because
some Leaders, who came from traditional field, never had a liking regarding
carrying of physical product to their prospective customer. These new entrants in
Network Marketing/Multi Level Marketing Industry felt that when they carry
‘Product’, their status gets degraded and prospective customers sees the Leader
as a “Street Sales Person”. Few of these Leader’s were very egoist in their
behavior & nature and often got hurt. So, they kept themselves away from
respective product based company.
Understanding the above
requirement and features of Leaders, some companies took daring step in Network
Marketing/Multi Level Marketing Industry and brought “Service Sector” under its
Marketing and Business Plan.
Another reason for companies to
venture in this field was that few companies were not interested in Product
based business, they were also on the lookout for some another type of business
where no inventory and product was to be managed. So they adopted the “Service
Sector”.
In service sector there is neither
any need of maintenance of Stocks nor worry regarding timely Deliveries of
Products and its Logistics. This would ultimately save, cost, energy, time and
money for the companies.
Few Network Marketing/Multi
Level Marketing companies started providing services other opted to market the
services of third party. Leaders had to only book orders and service is
provided by third party or through a company specialized in Service Sector on
behalf of respective Network Marketing/Multi Level Marketing Company.
Major services which are
offered in Network Marketing/Multi Level Marketing Industry are given below
under the following sub-headings. Some basic points have been mentioned in each
sub-heading for Leaders. These fine points do give general overview of each
service sector and also act as guiding principle for Leaders.
Following major Service
Sector’s are given:-
Investment Sector
Ø
Where
Fund is invested?
Ø
How
it is utilized? (Purpose & Optimum level of Utilization)
Ø
What
is the percentage of Return on Investment?
Ø
When
& How investment is returned?
Ø
Not
to forget the ethical legality of whole process.
Insurance Sector
Ø
Respective
company is dealing in Life or Non-Life insurance.
Ø
Is
the company capable to explain the policies of Insurance Company properly?
Ø
Leaders
should check the bond received, is duly signed by the Insurance Company with
its seal.
Ø
Leaders
should always insist for all payment for the policy is done through cheque and
in favor of Insurance Company.
Ø
Policy
and its Riders should be clearly informed to the Associate and Distributor.
Ø
After
sale service is timely provided to the policy holder.
Travel, Tourism & Hospitality Sector
Ø
Has
the company signed an agreement for providing these services?
Ø
How
strong and reliable is the brand value, from which the company is getting these
services in Travel,
Tourism & Hospitality industry?
Ø
Has
the company gained the approval from the respective government?
Ø
Has
the company applied or registered itself with different association and
federation of the industry?
Ø
Are
the services stated in the marketing or business plan is of creditable
standard?
Ø
Who
is going to pay the taxes, Company or Business Associate?
Video Conferencing
Services
Ø
First
of all in this type of company, it is important to check the technological
adaptability in your country.
Ø
Has
the company applied for government approval for providing such services?
Ø
Does
the company possess enough capital to operate and manage this type of business?
Ø
Are
the people in your locality prepared to accept such services?
Ø
Is
the technology user-friendly and cost effective?
Ø
Lastly,
the affordability by Business Associates.
Web-space and Domain Services
Ø
Check
what type of Domain is under the Business or Marketing Plan, i.e. Primary or
Secondary Domain.
Ø
The
cost of the entire combined package.
Ø
What
type of Server is used to host the space and its security?
Ø
Are the people in your locality, having a
demand for such services? If the unit is not sold- How an Associate is going to
earn?
Ø
Sometimes
replicating Web Builder Software is also provided. It is important to check the
required field and what other modalities are present.
Recharge Services
Ø
Some
companies are offering recharge services for Mobile Phones, DTH Services, Net
connectivity Recharge and VOIP services.
Ø
Has
the company applied for government approval for providing such services?
Ø
Most
of these services are offered by another company, so check its technical
adaptability, cross check with the basic provider.
Ø
Time
taken during the process of recharge.
Ø
How
secure is Payment Gateway because sometimes an associate may use his/her Credit
or Debit Card to avail these services.
Online Bidding Sector
Ø
Has
the company obtained or applied for government approval for providing such
services?
Ø
What
is process adopted for bidding?
Ø
How
winner is paid?
Ø
Break
even position of this type of Business Plan.
Ø
Has
the company enough competencies to handle the sudden upsurge in demand?
Ø
Is
the whole system ethically and sincerely managed?
Real Estate Services
Ø
Few
companies have adopted average cost Real Estate Marketing and Business Plan.
Ø
Check
the property papers , i.e.
Purchase Deed or Self Owned.
Ø
Architectural
Plan approval details.
Ø
Are
the Architect, Structural Designer and Area Planner of good repute?
Ø
Is
there Bank support for the project?
Ø
Above
all experience of the company management regarding handling of such type of
Project.
The “Service Sector” is easy
and handy to market in Network Marketing/Multi Level Marketing Industry.
Whatever new Product that have been introduced by the companies in the society,
so far has gained acceptance. Ethical, logical and systematic behaviors of the
companies in the above mentioned field have created a very positive environment
for the Industry.
On demand of senior and
experienced Leaders few companies have kept both the segments in their
Marketing & Business Plan, i.e. “Service Sector” and “Product”. The reason
behind is that some prospective customer or new Business Associate or
Distributor has liking for Traditional Product as well as for Service Sector
product also. Inclusions of both the above mentioned segment have given a lot
of maneuverability space for Leaders.
Both the segment under the same
roof has created additional opportunity for all in the industry. This has given
a positive view to the Network Marketing/Multi Level Marketing Industry build
on an environment of mutual confidence.
Leaders easily get convinced
with such type of companies and often get buoyed with enthusiasm when the see
the whole business panorama. This variation in the industry has kept most of
the parameters with the positive admissible limits.
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