This is the second part of the
previous article.
When an expected Associate or
Distributor is approached with a business proposal of Multi Level Marketing or
Network Marketing Company, the outer horizon looks very bright to the
prospective Associate or Distributor but in reality we all know the scene is
quite different because of the applied superlative visionary presentation and
also extraordinary impetus given to different words.
The prospective Associate or
Distributor has knowledge of the business scenario and real life situations but
it is not necessary that he or she may have insight and understanding of the business
and governing parameters of Multi Level Marketing or Network Marketing Company or
Industry. At this juncture, it becomes the humble duty of the leader to explain
what he has understood, judged and validated regarding the respective Multi
Level Marketing or Network Marketing Company.
Leaders having good theoretical
knowledge, practical or field experience and communication skill are able to
handle the “Questions or Queries” properly and give a positive feed back about
the respective Multi Level Marketing or Network Marketing Company which is
being promoted, but at times we find that leaders have uneven knowledge and
also lack perseverance in giving a fact based fruitful explanation regarding
the Multi Level Marketing or Network Marketing Industry.
Basic parameters that should be
kept in mind while accepting Multi Level Marketing or Network Marketing System are
discussed below. Leaders should follow & duplicate the knowledge in the
team to get maximum leverage from the system. Each individual (Associate or
Distributor) is the basic unit in Multi Level Marketing or Network Marketing Industry.
These basic units bring their cohesive marketing, communication and analytical
skill in making and pushing “the Leaders & Multi Level Marketing or Network
Marketing Company” to new heights and be successful.
So knowledge gained, preserved
and timely expedited to the new prospect, Associate or Distributor brings
positive progressive change in Multi Level Marketing or Network Marketing Industry.
Therefore, to review, understand
and accept a Multi Level Marketing or Network Marketing company two main
criteria should be adopted, so that confidence is gained in the respective
company and proposed target is achieved without any delay or hurdle. The
criteria’s are:-
Complete
Details of Company.
1.
Inception
and Legal Document of the Formation of the ‘Company’.
2.
Experience
and Skill of the people handling the ‘Company’.
3.
Quality
of ‘Software’, its usage & promptness in arriving at solution.
4.
Payment
System and Gateway as well as end product Delivery system adopted by ‘Company’.
Complete
Details regarding Business Model
1.
Business
Product, Concept, Services & Ideas.
2.
Business
Plan, its uniqueness, strength and weakness.
Both the criteria should be
judged by simple and “Genuine Questions”. The appropriate answer would not only
enlighten the prospective Associate or Distributor, but would motivate and
create an internal urge & feeling in them, to participate in the business plan
of the respective Multi Level Marketing or Network Marketing Company, as well
as an elected feeling of stature, satisfaction and internal bondage with the ‘Leader’
for being part of the proposed marketing system.
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