Products:
In this part, Product, Concept,
Idea and Services, the important parameters, would be discussed because it is
these which are mostly promoted for marketing in Network Marketing/ Multi Level
Marketing Industry.
Conscious Leaders are very
susceptible regarding Product, Concept, Idea and Services, which they are about
to promote. They take lot of time and do a brain storming sessions with their
team. Their future and business earning depends on judicious selection of any
of these Product, Concept, Idea and Services. Any hasty or wrong decision would
create a resentment and dishonesty in the team which would jeopardize the
future prospect and earning. So an experienced and mature Leader’s “Question
and Queries” should be answered with full fact and with due confidence by the Network
Marketing/ Multi Level Marketing company.
The basic theme of Network
Marketing/ Multi Level Marketing industry is to involve people from the society
to sale its Product, Concept, Idea and Services, so that both, the company and
individual earn a living or handsome profit. This industry emphasizes on the
promotion of Product, Concept, Idea and Services, so that when a unit is sold
to a new Associate or Distributor or repurchased by any member of the team, a
commission is calculated and generated in a prescribed format.
First of all, we should
understand and know “What Product, Concept, Idea and Services are?”.
Unless and until we were
versatile with its predominant details, it would not be easy for us to promote.
Whatever earning we are going to earn, is from the sale of Product, Concept,
Idea and Services, hence we should understand these term and its major features.
Network Marketing/ Multi Level
Marketing Companies have seen a lot of ideological changes taking place during
the past decades. These changes have taken place especially in the new emerging
markets and third world countries. The
Network Marketing/ Multi Level Marketing system has been accepted as a better
way of earning with limited resources and investment as well as of time. So a
lot of innovative combinations were adopted by different companies to gain
market share. During the process many durable and non durable products were
experimented with, in the society and market.
All the established and well to
do Network Marketing/ Multi Level Marketing Company promote “Product”. Different types and verities
of Products have been launched in the industry by companies. Some of these
products which are popular in the industry are assorted as per the given
categories:-
FMCG Products
In this
category all the items of daily needs have been adopted by companies such as Soaps
and Detergents, Toothpastes, Personal Care, Body Care and Hair Care Products,
Snacks, Biscuits, Vegetable Oils and many more products, the list is quiet
long.
Health Segment
Products
The
health segment also has many different verities of products, starting from
traditional system of medication to ultra modern products. These products are
Concentrated Mineral Drops, Noni Juice, Aloe Juice and other Aloe based Products,
Spirulina, Wheat Grass, Mushroom based Products, Ayurvedic and Herbal Products for
Immune System, Diabetes, Obesity and Health Tonic for multiple ailments and so
on. Modern medical products such as Stem Cell Therapy, Bio-identical Hormone
Replacement Therapy, Transfer factor, etc.
Electrical
Appliances
All
types of Electrical Appliances have been used by so many companies for the past
few years in the industry such as TV Sets, Microwave Ovens, Refrigerators,
Washing Machines, Health Equipment, Energy Savers, Electrical Induction Cookers,
Reverse Osmosis Water Filters and what not.
Electronic Items
Modern
Electronic items have also been included in Network Marketing/ Multi Level
Marketing Industry. Some of these products are as follows: - Mobile & Smart
Phones, Laptops, Tablet PC’s, Digital Cameras, DTH Equipments, Anti Radiation
Products, Mobile Battery Enhancer, etc.
Clothing’s, Fabrics
& Upholstery
Stitched
Garments, Fabric for Shirts, Trousers and Suits, Sari’s, Bed Sheets, Covers and
Blankets, Woolen garments and Stitched and Non-Stitched Ladies Suits, and other
similar items.
Motor Bikes
Most of average rates Motor Bikes have been marketed
in the system.
As from the above sub- titles,
we get the view that companies are prepared to take risk with unique or utility
based product.
The new emerging and third
world market is still in the process of evolution regarding Network Marketing/ Multi
Level Marketing Industry. In these markets the customers adopt different
parameters for the purchase of products with respect to Western or Developed
Countries. People in this type of market touch the product, get its feel,
discuss about its utility factor, uniqueness, its worthiness in terms of money
spent and usages. Lastly, but not the least, they ask regarding Quality &
Technology as well as where it can be serviced or repaired in local market if
the product is of durable nature.
Some times these products have
to be delivered in remote area, so Leaders should understand the Delivery and
Logistic system of the respective company. Few interested individuals don’t
take part in the system because they see this as a major hurdle in business
promotion.
In my opinion this behavior and
thinking can not be said as conservative or lacking openness because it is the
“Product” that is being promoted. If
the credibility and worthiness of the product is not up to the mark then the
whole business of promotion of Network Marketing/ Multi Level Marketing
Industry would collapse or take a beating.
A worthy and needy Product
would sale on its own, Associates or Distributor has only to guide in the
respective social community.
Therefore, it is of utmost
importance that “Product” should be
of Quality and durable with affordable Price, as well as utility wise worthy
for promotion in the Network Marketing/ Multi Level Marketing Industry. Our
Leaders should sincerely look into these fine details and follow these basic
guidelines.
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