At the present time many new
companies are being formed throughout the world either to provide Products, Services,
Concepts or Ideas. Basically all these companies follow the norms of the land
and do changes as the government regulations permit.
Most of these companies adopt
the traditional marketing strategies but some follow the ‘Network Marketing’ or
‘Multi Level Marketing’ system.
The question that arises now,
“What is Network Marketing or Multi Level Marketing?” Multi Level Marketing or
Network Marketing is a form of marketing system where companies market their Products,
Services, Concepts or Ideas and give leverage with a compensation system for
the ‘Customers’. In Multi Level Marketing or Network Marketing Customer’s are
mostly referred as “Associate’s or Distributor’s”. All Distributors or Associates
have to promote whatever the respective company is marketing, in doing so he
gets “stipulated commission”.
Generally a lot of question is
raised regarding Network Marketing or Multi Level Marketing and its practices. Mostly,
People ask regarding the genuineness, ethical trade affinity and practices, taxation
process while marketing, legality of commission received, stock and its timely delivery
of the respective products, ideas, concepts or services which is being
promoted.
Some people think that Network
Marketing or Multi Level Marketing is for desperate or down and out people or
get-rich-quick scheme or business of creating illusion and is not a real
business.
Few of those people who gather
courage to accept Network Marketing or Multi Level Marketing as an ethical
system, also have a lot of questions in their minds. First of all they think
that the system is good but “I can’t sell or promote it”, “Go door to door to
sell” or “Making a lot of money is not possible through the Multi Level
Marketing or Network Marketing System”. As a matter of fact they also think
that they have to deliver product and provide after sales services on behalf of
the company. Lastly, but not the least a
major question comes as, “Very few make money in Multi Level Marketing or Network
Marketing System”.
Experienced Leader’s and Peer’s
of the industry have developed certain parameters, which helps them to answer
most of the above ‘Questions’ or ‘Doubts’ regarding the respective company of
the Network Marketing or Multi Level Marketing system which they are promoting.
This specific guideline when
strictly followed gives us a breakthrough and launching pad in Multi Level
Marketing or Network Marketing industry. Achieving the strictly stringent non
achievable target of any respective company, is possible, only when the
associate or distributer is very confident with the organization and its
management, its Products, Services, Concepts or Ideas. Legalities of the
respective company, its technical superiority and timely payment of commissions
are also some of the major points.
These above notable points
regarding reviewing any Multi Level Marketing or Network Marketing company and
concept and is basically done on the following given parameters, as:-
- Inception and Legal Document of the Formation of the ‘Company’.
- Status of Products, Services, Concepts or Ideas.
- Business Plan and its applicability.
- Technical compatibility and excellence in software management.
- Payment System and Stability as well as Payment Gateway adopted.
- Achievable Rewards or Hypothetical.
- Management experience in running the Company.
These above mentioned major parameters
will be discussed in detail in consecutive blogs.
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